What is
Why and How to Use Grow

Oma Gerhild

by: Gerhild Fulson  /  Cookbook Author, Blogger, German Oma!

You may be asking, what is and why are some recipes locked? There are actually a couple of reasons, but first, let's address the elephant in the room. 

Ads. Yes, ads.

Not many of us like them on our own sites or on others. But they are needful if we want to provide our readers FREE material.

The cost of running a website/blog with the hosting, email services, plugins, etc., etc., etc., is in the thousands of dollars. Either I charge by having a membership site and have no ads, or I keep my content free but show ads to pay the expenses.

It's really that simple. 

Those who know my story know that ALL the profits from my website, including the sale of my cookbooks, go directly to our ministry sites, Gottes Wort, God's Word for Today, and A Palavra de Deus. Those sites are totally free and don't run ads. They provide free resource materials, counselling, newsletters, and more. All free.

Google is in the stages of removing third-party cookies, which will make it more difficult to earn ad revenue. Advertisers use those cookies for machine learning for programmatic ads to figure out which ads might be most relevant to you.

Without those cookies, ads are less valuable to those advertisers, meaning much less revenue for content creators and bloggers, such as myself. Many sites are already implementing pay-as-you-use, membership, or other paid platforms.

Enter logo and Mediavine

I am partnering with to enable me to continue to provide FREE content for you with exciting new features, functionality, and access to exclusive content. 

What is is a privacy-compliant platform created by MediaVine, my advertising partner, as a means to provide the best experiences for users by helping to preserve consumer privacy (see my privacy policy re: personal information) while at the same time providing programmatic ads without third-party cookies.'s Features

Since Mediavine is one of the largest ad management companies, thousands of blogs and websites already have that tell-tale icon in the bottom-right corner of their sites, just like I do.

Grow icon in bottom of websites

That's and its social share buttons are a means of sharing, liking, bookmarking, and saving posts. That means all your favorite content from all your favorite sites are in one place. It also provides social sharing buttons to the most popular social media networks.

When you click that little heart, you'll save that post into your bookmarks. 

As well as providing a means to share and like the recipes, there is also a place to sign up for that free account. With that one login, you'll have easy navigation to all your favorites, without needing to sign in again. is already live on thousands of blogs and websites. Depending on the other website’s design, you may find the buttons a different color or in the bottom-left corner, but you'll recognize its similarity in shape.

It is still a new platform and its features are constantly evolving. As more functionality is added, such as the new search feature, it will be an even more customer-friendly platform. 

Sign up for that free account, and you are directly helping support my website. For example, you may have come across recipes that are locked, such as this one on my German Potato Dumplings recipe.

Unlocking my recipe by signing up with is FREE. It is free forever, and you'll have access to all the exclusive recipes on my site.

Once you've signed up with Grow, whenever you encounter a lock on any other blog, just click to unlock it. No more signing up is required. Just clicking that lock will automatically open it for you. 

How to Sign up and Unlock Recipes

I've created a step-by-step post showing how to go about signing up and unlocking the recipes .... right here.

Are you a blogger interested in using

For more complete information on what is, take a look at this blog post from MediaVine. Grow is now available to all publishers. Here's where to sign up.

Thank you for your support of this website by signing up to If you have any questions or concerns, please contact me.

Oma Gerhild Fulson

Follow Oma on Social Media:

Buy me a coffee?

Leave a comment about this recipe or ask a question?

Pop right over to my private Facebook group, the Kaffeeklatschers. You'll find thousands of German foodies, all eager to help and to talk about all things German, especially these yummy foods. 

Meet with us around Oma's table, pull up a chair, grab a coffee and a piece of Apfelstrudel, and enjoy the visit.

Newest Recipes

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  2. How to Make German Schnitzel Recipe: Oma's Classic Schweineschnitzel

    German schnitzel with asparagus 600 2020
    Discover the ultimate German schnitzel recipe with Oma's quick and easy method - perfect for any occasion! Taste the authentic flavors of Germany today.

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  3. Oma’s Favorite Finds: German-inspired items for cooking & entertaining

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    Oma's Favorite Finds offer a range of Oma’s favorite German-inspired must-have items that make cooking and entertaining more enjoyable, yummy, and efficient.

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